Armada Music is the biggest independent dance music label in the world. Founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA).
Armada has asked On Your Feed to advise in their online marketing activities and to realize the online advertising for various brands and artists. For major releases for artists such as Lost Frequencies and Tory Lanez, we provide the strategy and execution for Facebook, Instagram, Google and/or YouTube advertising campaigns.
In addition to releases, we also run online advertising campaigns for the Armada Clothing Line. For this we have linked the Armada Music Shop via Shopify to Facebook and Google Analytics, so that we can directly measure the purchases from the website. Using this data, we were able to set up new ads and target groups that have significantly increased the number of purchases in the recent period.