Wild beers with local, organic and hand-picked ingredients can be found at Nijmegen’s Nevel. Suppliers get a fair price so they can continue to grow sustainably.
Nevel has asked On Your Feed to advise in their marketing communications as well as to realize the online advertising through Facebook and Instagram. How do we do this? Through Nevel’s WooCommerce webshop and by using the Facebook back-end and Google Analytics, we analyze where customers come from and what their demographics are. This way we can create a pool of relevant profiles we want to reach, and thereby increase sales. The integration of the Facebook pixel allows us to directly measure all purchases from Facebook and Instagram, which ultimately allows us to deploy ads as efficiently as possible.
With Nevel’s vision, their professional photography and our targeted use of socials, Nevel has built a dedicated customer base in the Netherlands. In recent years they have also expanded abroad. Memberships, packages and specials sell out more and more.